Role component Essay Example | Topics and Well Written Essays - 500 words

Role component - Essay Example rsities have formulated peer evaluation guidelines suited to the unique teaching situations existing within their departments, always with the acquiescence of faculty. The process of peer review is generally implemented in ways that are tied to individual career enhancement, as well as departmental objectives and institutional mission. Peers usually form the primary source of data for â€Å"content expertise†, an important component of the â€Å"teaching† role of the faculty. Assessment of this role component should be based on 3 qualities namely, currency, accuracy and inclusiveness. Agatucci et al. (1995), describe â€Å"content expertise† as â€Å"knowledge, preparation and understanding of subject† (p.6) and stipulate certain criteria for the same, including: (1) demonstration of a strong foundation in the content and skills of the subject being taught; (2) evidence to suggest that the instructor stays abreast of current knowledge and new developments in the subject matter field; (3) demonstration of the knowledge of applicability of subject matter to other disciplines; (4) evidence to suggest that the instructor makes effective use of appropriate library, multimedia, laboratory, technological and other resources, and (5) evidence to show that the instructor is willing to implement innovations, and to revise and refresh course content with contemporary knowledge. Thus, content expertise evaluation, in essence, determines the level of skills, competencies, and knowledge the instructor possesses in a specific subject area in which (s)he has acquired higher education, training, and /or experience. The minimum standard of performance for the above listed criteria should be: Criterion #1. The quality of content taught is a reflection of the instructor’s mastery of the subject. Therefore, an effective teacher should know the subject well enough to provide sound and illuminating answers to any questions that the best student might ask on the subject. And, also be

History of Brazil Essay Example for Free

History of Brazil Essay Brazil the only Portuguese speaking country of South America, was founded by Spanish and Portuguese in the same year of 1500, but was handed over to the Portugal in the agreement of Torsdesillas (Bamber Gascoigne,gtu). Since the time of its colonization from 1500 until the late 1930, export of principal products has been subjected. Joao VI the sole sovereign when returned to Portugal, his apparent to the throne was Pedro, who surged a sequence of progressive political differences, which ultimately led to the independence of Brazil by 1822, leading to an era of kingship by Dom Pedro. His son Pedro II continued his legacy and led a more efficient government more than his father till 1889, where he was deposed by military coup. After that there were two more military coups in 1930 and later in 1964, but since 1985, democracy slowly returned to the snagged state. But in the midst of all the political and military drama, somehow the country’s economy was on the move. The history of the country indicates of its troubled pasts, and its love affairs with military coups, but since the last three decades, the country’s political frame has been stable, leading to ample opportunity for company like ours. Brazil Demography and Economy Brazil today has a population of more than 183 million people, with a high literacy rate of more than 86% (BIGS, Brazil today). A very strong positive indication, of a healthy literate population, briefly a very lucrative consumer mass for our product. Brazil comes in one of the front leaders of a leading economy in the world. It is an elite member of trillion dollar GDP group of the world. It is one of the fastest growing economies of the world, and slowly but surely, this country has become members of varied monetary unions, like Mercosur, and G-20. Brazil’s GDP has grown at an alarming 5. 1 % in the financial year of 2007, and with a very strong GDP per capita income of $8800 and also the Brazilian currency BRL$ is very strong, as 1 USD is near about less than BRL$ 2. This 8th largest economy of the world would prove to provide substantial buyers of our product in due course of time. Brazil’s Lifestyle Brazilian culture is a very open culture, with very less of taboos, and from the early times has been into music, and dance. Being a highly diversified culture with a huge mix of ethnic groups, Brazil has a very rich heritage. Music is one of the lifelines of Brazilians, and it can be stated form the fact that, way before their independence, Brazil had its own set of music schools, set up in different part of the country . This 5th largest population of the world is very inclined to towards singing and dancing customs, and being a prosperous nation 98% of the large population has access to television, where their local movie industry which also being the 10th largest in the world is highly well-liked and watched. Brazil’s inclination towards sports is not hidden from the world, and especially their superior liking for football. The population in general is known to be very hard working, but very apposite to recreation in sports and music. Status of demands of subwoofer in cars Brazil has a very large automobile industry, and in the year 2005, Brazil manufactured more than 1.65 million cars only for its domestic market (Elisangela Cordeiro), also according to the Euro monitor consumer electronics reporting Brazil, the in-car electronics such as woofers and media players along with other electronics in the market are available at cheap installment schemes, which are luring the common man into packing his car with accessories, like car speakers and woofers. Brazil has got a very huge young population, which would be our main targets for our products, as woofers are a very mandatory thing for the young generation of Brazilians. Recommendation Our first strategy to enter Brazilian woofer market is to tie up with the local car manufacturers, and to fit in our woofers in the local brands at reasonable prices. Since Brazil has a huge automobile market, we can tap into its boom and accessories the cars with our woofers. Secondly, the basic nature of a Brazilian is very open, and everyone has very strong interest in the different genres of music, we can capitalize on this nature of theirs and we can have ads on the lines of their open nature along with, their music, being played by our subwoofer. The only competition from a brand as repute as ours is from the company â€Å"BOSE†, but it only has its sales distributors, retail and commercial in Sao Paulo, if we can pull up our regional centre in Sao Paulo as well as the capital Brasilia , then we would be miles ahead of BOSE in the Brazilian sphere, as we would be able to reach a lot of people with our products, also these two cities are the main hotspot places for tourists, mainly coming from other regions of Latin America, and we would start catering to the domestic as well as the other Latin American mass would enhance the company’s reputation in nationally as well as in other neighboring countries. We can have our shops in malls and in different youth oriented streets and places, apart from having our outlets at car showrooms. Another thing that is strongly recommended is to tap into local manufacturing structure as Brazil has a very high amount of labor population who work at remunerations which are much aff ordable to us than the labor unit in the US, also the transportation costs would exceed cost price of our product. It is more suitable to link up with government in Brazil for facilitating us with the required formalities, and also the required waivers being handed out to us, in return for the unit which would commence in Brazil, in turn handing out jobs to the local population. Once we establish our market in the region, we can market our product more to the masses by making changes in its core design and, we can create an innovative JBL series subwoofer, which can be in a shape of a football (sphere), which would woo youngsters and football lovers. Further details regarding this matter will be mailed to you from the Research Development wing. Conclusion Brazil has a very booming economy, and it is being rated with countries like India and China who are, the fastest growing economies of the world. This country has a very reasonable labor population which would cut down our costs by a huge margin, when we start manufacturing here. The regional centers which I have recommended would enhance our market in the country, and we if we can tap into the free nature and love of music of the Brazilians , then we would have not only a huge market in this country but also other Latin American countries who would follow Brazil’s in pursuit. Apart from Brazil’s distressed past of military coups, there is nothing else that negates Brazil as one of the prime future market for our company Work Cited Bamber Gascoigne, â€Å"History of Brazil†, Jan 14th 2008 http://www. historyworld. net/wrldhis/PlainTextHistories. asp? historyid=aa88

A Lost Identity Within I Am A Martinican Woman :: essays research papers

There is no single criterion that provides a necessary basis for identity, and neither is there a threshold, a critical mass of sufficient conditions. It is possible to assume that because â€Å"a† happened to a person, and â€Å"b† happened to the same person that he or she is a â€Å"c†-type person; however, it’s impossible to make up a definition which covers all that there is about identity. In the novel I am a Martinican Woman by Mayotte Capecia, the reader sees the main character, Mayotte, hopelessly striving to find a static definition of her identity. Mayotte has a need to feel anchored in something that she can define herself as, yet at the very same time, she feels torn between who she is and what she needs in life. These contrasting feelings only lead to the exaggeration of Mayotte’s emotions through her thoughts and actions, and her lack of identity becomes magnified to the reader. By analyzing the theme of racial identity and the stron g presence of patriarchal structures within the Martinican society, one is able to see the difficulty in Mayotte finding a separate identity for herself.   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the novel, Mayotte denigrates blacks, when, in fact, she is partially black. At the very beginning of the novel she depersonalizes herself from the â€Å"groups of young black girls† that carry baskets filled with food on their heads (Capecia, 34). Mayotte observes them and their graceful manner, but in no way associates herself with them, and even ventures to describe the crude details of how the girls stopped â€Å"to [meet] a need right there on the path; after which, she would simply wipe herself with her skirt and go on her way†(Capecia, 34). After her mother tells Mayotte the story about her grandmother, she expresses how proud she is that she had a white grandmother, yet she ventures to ask â€Å"How could a Canadian woman have loved a Martinican?†(Capecia, 63). She is amazed, it seems, that a white woman would stoop to marry a black man. Mayotte specifically states that a â€Å"grandmother was less commonplace than a white grandfather†(Capecia, 62).Here, it is evident, that Mayotte sees blacks as inferior. But at the same time, she is partially black. Many critics see this as an expression of the â€Å"lactification complex,†or the mind frame of idolizing whites as well as a desire to be white, that silently existed within not only Martinican society, but also throughout the Caribbean (CLA, 260).

The Afterlife of Frankenstein

The Frankenstein myth has produced over 2,600 pieces of derivative work and 100 films. Post-publication it was critiqued but not heavily. William Godwin, an old radical, was dedicatee on the anonymously published work and so association with him garnered rejections from conservative publications. There were questions over aspects of the novel reflecting preoccupations and values of the time. It was praised in some essays. All in kind showed some respect initially. Lawrence published his work and gained notoriety. Through being or fear of being associated with his work Mary Shelley revised her work n 1831 where se removed signs of his ideas. The first play appeared in 1823, Presumption, making three key changes from the novel: Frankenstein's religious remorse, the monster being mute and a comic servant called Fritz. It is a cautionary reading followed by The Demon of Switzerland. Before her own changes had been made, she had lost control over her own plot. Her edits were damage limitation. Conservative writers were interpreting it however they wanted knowing their readers agreed. She cut what The Quarterly wanted removed from Lawrence's work. The novel is the first in the mad-scientist genre. Victor has now become more corrupt. The creature is more sensationalised and dehumanised. Playwrights recognised problems in translating the play. The internal reasonings of Victor and the monster were cut. Walton's framing narrative couldn't be portrayed. The story became more visual. The monster became the star with more visual violence. There were also comic versions. The plays stay a lot truer to the original than most of the films. Silent films found it hard to translate the story onto screen. Thomas Edison's company created the first film version. James Whale arguably changed the story the most so far, basing his version on Peggy Webley's play. His monster supersedes all others. He introduces the image of Dr. Frankenstein, the Igor character, and the sensational creation scene which is rarely mentioned in the text. Victor is an arrogant grown man and not an unknowing youth. ‘Whale's sequel Bride of Frankenstein (1935), and later sequels Son of Frankenstein (1939), and Ghost of Frankenstein (1942) all continued the general theme of sensationalism, horror, and exaggeration, with the newly-dubbed Dr. Frankenstein and his parallels growing more and more sinister.' (Tourney) Later films became more diverted from the original meaning. He is a sexual pervert, a necrophiliac, opens up transsexual debate, bringing the focus back to the scientist, but not as the scientist of the original text. These films show us about its nature and how the populace views of science have evolved. How time changes our ideas and priorities to garner meaning from the text. Frankenstein has become a doting father in The Munsters, moved to television, become a household icon, As one of the famous Universal Monsters his recogniseable image has been transferred to all sorts of merchandise. He has appeared in comics and games and been referenced in music. The mad scientist trope has become familiar in science fiction. The name Frankenstein has spawned words, Frankensteinian and Franken- prefix can indicate something assembled out of parts or scientifically modified. He is a prominent figure at Halloween and other tropes such as creations falling out of one's control and rebirth through assembling parts are apparent in various mediums. Questions of Science are still resonant. How far should we go? This afterlife raises interesting questions over the nature of adaptation. In an age where most of us are exposed to images of the monster before ever reading the original text, how then does that affect our own interpretations of the myth? Questions arise over meaning through adaptation, but that is its nature. It is by definition of the Oxford English Dictionary ‘The action or process of adapting, fitting, or suiting one thing to another.' The medium has an effect on the message but so does the time period. Cinema is visual and the story has to be modified to suit this, but elements are also foregrounded or hyperbolised if they work well on screen. The adapter(s) interpret the original in a certain way and critics can also play a hand in this by influencing them also, emphasising certain ideas that the adapter may want to portray at the expense of others. My view is that a text's original meaning can never be fully understood and in an adaptation carries less importance because adaptations, like originals, are a reflection of their place in time. By reading a story we allow it to take shape within our minds, conceptualising it and instantly creating our own reproduction of it. Frankenstein means something different to everyone, all are reproductions. Criticism can alter that meaning and history can foreground certain ideas for it is always evolving. Interpretation is never static. We are the monster, he evolves with us. Adaptations are an amalgamation of views. A singular vision constructed through the collective consciousness, through the many people working on them, the critics that influenced them, society that imparte values onto them, the media and government that re-order their priorities. By its nature adaptation can never stay true to the original and that is a good thing. Were it even possible, would films be as interesting to us if it followed Shelley's text word for word and faithfully recreated all events? What is more interesting to us as students of literature is context. The context of a novel or a play or a film are the same, A text or interpretation gains meaning through where it lives historically.

Mrs Arbuthnot and Hester Essay

How does Oscar Wilde make Hester and Mrs Arbuthnot contrasting characters? Oscar Wilde has many characters through ‘A Woman of No Importance’ that have contrasting personalities and backgrounds, but the characters with a clear, most definite contrast are Hester and Mrs Arbuthnot. Mrs Arbuthnot is known to the readers of the play and the characters in the play as a ‘fallen woman’. She has run off with at least two men whilst married and has now developed a reputation with the rest of the community. She is a very flirtatious character and likes to ‘play with fire’. This means she also will try to get the attention of any man possible. Hester, on the other hand, is very religious and has extremely different morals and views to Mrs Arbuthnot. She doesn’t agree with running off with other men, sex before marriage or flirting with other men, so Hester and Mrs Arbuthnot, in this sense, have different morals. Mrs Arbuthnot’s relationship with Lord Illingworth is very flirtatious and public. Everyone in the community has heard about them so nothing about them is private. Hester and Gerald’s relationship on the other hand, is very different. Hester plays almost ‘hard to get’ and doesn’t draw attention to her or the fact that she may like Gerald. She likes to keep her business private so no one knows anything about her to judge her. Mrs Arbuthnot is from England and is very friendly with the higher class people. These people have been born into wealth and don’t like people who have earned their money through working. However, Hester is from America and has had to work her way up to gain money and to be where she is today. She doesn’t agree with people being born into wealth and those people looking down on the people who have worked their way up. Both Mrs Arbuthnot and Hester disagree with each other in this sense which shows a contrasting of personalities. On the other hand, Hester says ‘nothing should be out of the reach of hope’, which could seem that Hester doesn’t worry about social class and it doesn’t matter when you are in hierarchy, Finally, Mrs Arbuthnot believes that men are stronger than woman and they have a higher authority and more power than women do. She has the typical view of a Victorian woman where the men boss the women around and then women do as they are told. Hester believes in equality and has very strong views about it. She believes that all men and women should be valued the same and that no one is any different. Hester is almost like she is saying exactly what Oscar Wilde is thinking. Therefore, throughout this play, Oscar Wilde shows contrasting characters through wealth, class and morals.

Ragtime essays

Ragtime essays Ragtime is one of the most powerful books that I have ever read, and E.L. Doctorow is an author unlike any other. Just as the name suggests, the seemingly serene beginnings that are presented in each of the miniature books within the book are quickly unraveled by the onslaught of complicating situations and by the unpredictable reactions of each character. The plot, containing an abundance of twists and turns, and the authors style of writing, work together harmoniously making it nearly impossible for me to stop reading. The interplay between fact and fiction is so greatly entangled that it made me wonder if certain famous characters truly did do the things that were described in the book. Doctorows style of magic realism contributed to my curiosity. For example, the scene in Book I concerning Houdini meeting the little boy, fascinated me. I asked myself, could such an incident have been possible? If so, what are the chances? Peeking into the intimate lives of several well-known people gave me the sense that I actually knew who they were. Since Doctorow describes their inner feelings so well, I was able to put aside the reality that their experiences in the book are mostly from Doctorows creativity. These great accounts of their emotion made me believe that he personally knew them and therefore knew what they have gone through and what they were feeling at particular moments. This story made me question how likely or unlikely certain events could occur and the extent to which something stops being a coincidence and instead becomes the fulfillment of a specific destiny. This is especially true about the section regarding Tateh and his daughter meeting Mother and the little boy. From one perspective, it can be hypothesized that it is pure chance that Father chose to stay at the same place as Tateh and his daughter is staying. Then again, is it time for his daughter to find a friend whom she can be comple ...

Free Essays on Alexander III

What made Alexander III so great? I have been interested in Alexander III since I learned of in him in the forth grade. Alexander was a great military and political genius who should not be forgotten. Many of his actions have affected us today. That may be hard to believe since he lived some 2330 years ago. Alexander III was the son of Philip II, king of Macedonia. Alexander was brought up as the crown prince. From the beginning he was destined to be a great king. His teacher was none other than Aristotle. Under his tutelage Alexander acquired a great love for Homer. He was truly a student of the heroic age. His mother was Olympias until Philip divorced her for a younger princess. This estranged Alexander and his father. It became so bad that Alexander fled. Although, he was later allowed to return, he remained isolated and insecure until Philip’s mysterious assassination around June 336 BC. Some historians believe that Alexander played a role in the assassination. This is all speculation since it happened so many years ago. After his fathers death Alexander was at once presented to the army as king. This was huge for Alexander. Winning its support he at once eliminated all potential rivals to the crown. He was also able to gain the allegiance of the Macedonian nobles. That proved easier than what he had to do to gain the allegiance of the Greeks. The Greeks rebelled, but Alexander quickly put them down and destroyed Thebes. With all inside opposition crushed and able to claim the right as king, Alexander moved to pacify the neighboring barbarians. After this was accomplished he took on his fathers war of aggression against Persia, adapting his slogan of, Hellenic Crusade against the barbarian. Alexander first defeated the small force defending Anatolia. He proclaimed freedom for the Greek cities there while keeping them under tight control. He then took the campaign to the Anatolian high lands to impress the tribesman. Alexander met ... Free Essays on Alexander III Free Essays on Alexander III What made Alexander III so great? I have been interested in Alexander III since I learned of in him in the forth grade. Alexander was a great military and political genius who should not be forgotten. Many of his actions have affected us today. That may be hard to believe since he lived some 2330 years ago. Alexander III was the son of Philip II, king of Macedonia. Alexander was brought up as the crown prince. From the beginning he was destined to be a great king. His teacher was none other than Aristotle. Under his tutelage Alexander acquired a great love for Homer. He was truly a student of the heroic age. His mother was Olympias until Philip divorced her for a younger princess. This estranged Alexander and his father. It became so bad that Alexander fled. Although, he was later allowed to return, he remained isolated and insecure until Philip’s mysterious assassination around June 336 BC. Some historians believe that Alexander played a role in the assassination. This is all speculation since it happened so many years ago. After his fathers death Alexander was at once presented to the army as king. This was huge for Alexander. Winning its support he at once eliminated all potential rivals to the crown. He was also able to gain the allegiance of the Macedonian nobles. That proved easier than what he had to do to gain the allegiance of the Greeks. The Greeks rebelled, but Alexander quickly put them down and destroyed Thebes. With all inside opposition crushed and able to claim the right as king, Alexander moved to pacify the neighboring barbarians. After this was accomplished he took on his fathers war of aggression against Persia, adapting his slogan of, Hellenic Crusade against the barbarian. Alexander first defeated the small force defending Anatolia. He proclaimed freedom for the Greek cities there while keeping them under tight control. He then took the campaign to the Anatolian high lands to impress the tribesman. Alexander met ...

Thomas Edison - The Inventor With 1,093 Patents

Thomas Edison - The Inventor With 1,093 Patents Thomas Edison was one of historys most influential inventors, whose contributions to the modern era transformed the lives of people the world over. Edison is best known for having invented the electric light bulb, the phonograph, and the first motion-picture camera, and held an astonishing 1,093 patents in total. In addition to his inventions, Edisons famous laboratory in Menlo Park  is considered the forerunner of the modern-day research facility. Despite Thomas Edisons incredible productivity, some consider him a controversial figure and have accused him of profiting from the ideas of other inventors. Dates: February 11, 1847 October 18, 1931 Also Known As: Thomas Alva Edison, Wizard of Menlo Park Famous Quote: Genius is one percent inspiration, and ninety-nine percent perspiration. Childhood in Ohio and Michigan Thomas Alva Edison, born in Milan, Ohio on February 11, 1847, was the seventh and last child born to Samuel and Nancy Edison. Since three of the youngest children did not survive early childhood, Thomas Alva (known as Al as a child and later as â€Å"Tom†) grew up with one brother and two sisters. Edisons father, Samuel, had fled to the U.S. in 1837 to avoid arrest after having openly rebelled against British rule in his native Canada. Samuel eventually resettled in Milan, Ohio, where he opened a successful lumber business. Young Al Edison grew into a very inquisitive child, constantly asking questions about the world around him. His curiosity got him into trouble on several occasions. At three years old, Al climbed a ladder to the top of his fathers grain elevator, then fell in as he leaned over to look inside. Fortunately, his father witnessed the fall and rescued him before he was suffocated by the grain. On another occasion, six-year-old Al started a fire in his fathers barn just to see what would happen. The barn burned to the ground. An enraged Samuel Edison punished his son by giving him a public whipping. In 1854, the Edison family moved to Port Huron, Michigan. That same year, seven-year-old Al contracted scarlet fever, an illness that possibly contributed to the future inventors gradual hearing loss. It was in Port Huron that eight-year-old Edison started school, but he only attended for a few months. His teacher, who disapproved of Edisons constant questions, considered him somewhat of a mischief-maker. When Edison overheard the teacher refer to him as addled, he became upset and ran home to tell his mother. Nancy Edison quickly withdrew her son from school and decided to teach him herself. While Nancy, a former teacher, introduced her son to the works of Shakespeare and Dickens as well as to scientific textbooks, Edisons father also encouraged him to read, offering to pay him a penny for each book he completed. Young Edison absorbed it all. A Scientist and Entrepreneur Inspired by his science books, Edison set up his first lab in his parents cellar. He saved his pennies to purchase batteries, test tubes, and chemicals. Edison was fortunate that his mother supported his experiments and didnt close down his lab after the occasional small explosion or chemical spill. Edisons experiments didnt end there, of course; he and a friend created their own telegraph system, crudely modeled upon the one invented by Samuel F. B. Morse in 1832. After several failed attempts (one of which involved rubbing two cats together to create electricity), the boys finally succeeded and were able to send and receive messages on the device. When the railroad came to Port Huron in 1859, 12-year-old Edison persuaded his parents to let him get a job. Hired by the Grand Trunk Railroad as a train boy, he sold newspapers to passengers on the route between Port Huron and Detroit. Finding himself with some free time on the daily trip, Edison convinced the conductor to let him set up a lab in the baggage car. The arrangement did not last long, however, for Edison accidentally set fire to the baggage car when one of his jars of highly flammable phosphorus fell to the floor. Once the Civil War began in 1861, Edisons business really took off, as more people bought newspapers to keep up with the latest news from the battlefields. Edison capitalized upon this need and steadily raised his prices. Ever the entrepreneur, Edison bought produce during his layover in Detroit and sold it to passengers at a profit. He later opened his own newspaper and produce stand in Port Huron, hiring other boys as vendors. By 1862, Edison had started his own publication, the weekly Grand Trunk Herald. Edison the Telegrapher Fate, and an act of bravery, handed Edison a most welcome opportunity to learn professional telegraphy, a skill which would help determine his future. In 1862, as 15-year-old Edison waited at the station for his train to change cars, he spotted a young child playing on the tracks, oblivious to the freight car heading straight for him. Edison leaped onto the tracks and lifted the boy to safety, earning the eternal gratitude of the boys father, station telegrapher James Mackenzie. To repay Edison for having saved his sons life, Mackenzie offered to teach him the finer points of telegraphy. After five months of studying with Mackenzie, Edison was qualified to work as a plug, or second-class telegrapher. With this new skill, Edison became a traveling telegrapher in 1863. He stayed busy, often filling in for men who had gone off to war. Edison worked throughout much of the central and northern United States, as well as parts of Canada. Despite unglamorous working conditions and shabby lodgings, Edison enjoyed his work. As he moved from job to job, Edisons skills continually improved. Unfortunately, at the same time, Edison realized that he was losing his hearing to the extent that it might eventually affect his ability to work at telegraphy. In 1867, Edison, by now 20 years old and an experienced telegrapher, was hired to work in the Boston office of Western Union, the nations largest telegraph company. Although he was at first teased by his co-workers for his cheap clothes and countrified ways, he soon impressed them all with his rapid messaging abilities. Edison Becomes an Inventor Despite his success as a telegrapher, Edison longed for a greater challenge. Eager to advance his scientific knowledge, Edison studied a volume of electricity-based experiments written by 19th-century British scientist Michael Faraday. In 1868, inspired by his reading, Edison developed his first patented invention an automatic vote recorder designed for use by legislators. Unfortunately, although the device performed flawlessly, he could not find any buyers. (Politicians didnt like the idea of locking in their votes immediately without the option of further debate.) Edison resolved to never again invent something for which there was no clear need or demand. Edison next became interested in the stock ticker, a device that had been invented in 1867. Businessmen used stock tickers in their offices to keep them informed of changes in stock market prices. Edison, along with a friend, briefly ran a gold-reporting service that used the stock tickers to transmit gold prices into subscribers offices. After that business failed, Edison set about improving the performance of the ticker. He was becoming increasingly dissatisfied with working as a telegrapher. In 1869, Edison decided to leave his job in Boston and move to New York City to become a full-time inventor and manufacturer. His first project in New York was to perfect the stock ticker that he had been working on. Edison sold his improved version to Western Union for the enormous sum of $40,000, an amount that enabled him to open his own business. Edison established his first manufacturing shop, American Telegraph Works, in Newark, New Jersey in 1870. He employed 50 workers, including a machinist, a clockmaker, and a mechanic. Edison worked side-by-side with his closest assistants and welcomed their input and suggestions. One employee, however, had captured Edisons attention above all others Mary Stilwell, an attractive girl of 16. Marriage and Family Unaccustomed to courting young women and hampered somewhat by his hearing loss, Edison behaved awkwardly around Mary, but he eventually made it clear that he was interested in her. After a brief courtship, the two married on Christmas Day, 1871. Edison was 24 years old. Mary Edison soon learned the reality of being married to an up-and-coming inventor. She spent many evenings alone while her husband stayed late at the lab, immersed in his work. Indeed, the next few years were very productive ones for Edison; he applied for nearly 60 patents. Two notable inventions from this period were the quadruplex telegraph system (which could send two messages in each direction simultaneously, rather than one at a time), and the electric pen, which made duplicate copies of a document. The Edisons had three children between 1873 and 1878: Marion, Thomas Alva, Jr., and William. Edison nicknamed the two eldest children Dot and Dash, a reference to the dots and dashes from the Morse code used in telegraphy. The Laboratory at Menlo Park In 1876, Edison erected a two-story building in rural Menlo Park, New Jersey, conceived for the sole purpose of experimentation. Edison and his wife bought a house nearby and installed a plank sidewalk connecting it to the lab. Despite working close to home, Edison often became so involved in his work, he stayed overnight in the lab. Mary and the children saw very little of him. Following Alexander Graham Bells invention of the telephone in 1876, Edison became interested in improving the device, which was still crude and inefficient. Edison was encouraged in this endeavor by Western Union, whose hope it was that Edison could create a different version of the telephone. The company could then make money from Edisons telephone without infringing upon Bells patent. Edison did improve upon Bells telephone, creating a convenient earpiece and mouthpiece; he also built a transmitter that could carry messages over a longer distance. Invention of the Phonograph Makes Edison Famous Edison began to investigate ways in which a voice could not only be transmitted over a wire, but recorded as well. In June 1877, while working in the lab on an audio project, Edison and his assistants inadvertently scratched grooves into a disc. This unexpectedly produced a sound, which motivated Edison to create a rough sketch of a recording machine, the phonograph. By November of that year, Edisons assistants had created a working model. Incredibly, the device worked on the first try, a rare outcome for a new invention. Edison became an overnight celebrity. He had been known to the scientific community for some time; now, the public at large knew his name. The New York Daily Graphic christened him the Wizard of Menlo Park. Scientists and academics from around the world praised the phonograph and even President Rutherford B. Hayes insisted upon a private demonstration at the White House. Convinced that the device had more uses than as a mere parlor trick, Edison started a company devoted to marketing the phonograph. (He eventually abandoned the phonograph, however, only to resurrect it decades later.) When the chaos had settled down from the phonograph, Edison turned to a project that had long intrigued him the creation of an electric light. Lighting the World By the 1870s, several inventors had already begun to find ways to produce electric light. Edison attended the Centennial Exposition in Philadelphia in 1876 to examine the arc light exhibit displayed by inventor Moses Farmer. He studied it carefully and came away convinced that he could make something better. Edisons goal was to create an incandescent light bulb, which was softer and less glaring than arc lighting. Edison and his assistants experimented with different materials for the filament in the light bulb. The ideal material would withstand high heat and continue to burn for longer than just a few minutes (the longest time they had observed up until then). On October 21, 1879, the Edison team discovered that carbonized cotton sewing thread exceeded their expectations, staying lit for nearly 15 hours. Now they began the work of perfecting the light and mass-producing it. The project was immense and would require years to complete. In addition to fine-tuning the light bulb, Edison also needed to consider how to provide electricity on a large scale. He and his team would need to produce wires, sockets, switches, a power source, and an entire infrastructure for delivering power. Edisons power source was a giant dynamo a generator that converted mechanical energy into electric energy. Edison decided that the ideal place to debut his new system would be downtown Manhattan, but he needed financial backing for such a grand project. To win investors over, Edison gave them a demonstration of electric light at his Menlo Park lab on New Years Eve, 1879. Visitors were enthralled by the spectacle and Edison received the money he needed to install electricity to a portion of downtown Manhattan. After more than two years, the complex installation was at last completed. On September 4, 1882, Edisons Pearl Street Station delivered power to a one square mile section of Manhattan. Although Edisons undertaking was a success, it would be two years before the station actually made a profit. Gradually, more and more customers subscribed to the service. Alternating Current Vs. Direct Current Soon after the Pearl Street Station had brought power to Manhattan, Edison became caught up in the dispute over which type of electricity was superior: direct current (DC) or alternating current (AC). Scientist Nikola Tesla, a former employee of Edisons, became his chief rival in the matter. Edison favored DC and had used it in all of his systems. Tesla, who had left Edisons lab over a pay dispute, was hired by inventor George Westinghouse to build the AC system which he (Westinghouse) had devised. With most of the evidence pointing to AC current as the more efficient and economically feasible choice, Westinghouse chose to support AC current. In a shameful attempt to discredit the safety of AC power, Edison staged some disturbing stunts, purposely electrocuting stray animals and even a circus elephant using AC current. Horrified, Westinghouse offered to meet with Edison to settle their differences; Edison refused. In the end, the dispute was settled by consumers, who preferred the AC system by a margin of five to one. The final blow came when Westinghouse won the contract to harness Niagara Falls for the production of AC power. Later in life, Edison admitted that one of his biggest mistakes had been his reluctance to accept AC power as superior to DC. Loss and Remarriage Edison had long neglected his wife Mary, but was devastated when she died suddenly at the age of 29 in August 1884. Historians suggest that the cause was probably a brain tumor. The two boys, who had never been close to their father, were sent to live with Marys mother, but twelve-year-old Marion (Dot) stayed with her father. They became very close. Edison preferred to work from his New York lab, allowing the Menlo Park facility to fall into ruin. He continued to work on improving the phonograph and the telephone. Edison married again in 1886 at the age of 39, after proposing in Morse code to 18-year-old Mina Miller. The wealthy, educated young woman was better suited to life as the wife of a famous inventor than had been Mary Stilwell. Edisons children moved with the couple to their new mansion in West Orange, New Jersey. Mina Edison eventually gave birth to three children: daughter Madeleine and sons Charles and Theodore. West Orange Lab Edison built a new laboratory in West Orange in 1887. It far surpassed his first facility at Menlo Park, comprising three stories and 40,000 square feet. While he worked on projects, others managed his companies for him. In 1889, several of his investors merged into one company, called Edison General Electric Company, the forerunner of todays General Electric (GE). Inspired by a series of groundbreaking photos of a horse in motion, Edison became interested in moving pictures. In 1893, he developed a kinetograph (to record motion) and a kinetoscope (to display the moving pictures). Edison built the first motion picture studio on his West Orange complex, dubbing the building the Black Maria. The building had a hole in the roof and could actually be rotated upon a turntable in order to capture the sunlight. One of his best-known films was The Great Train Robbery, made in 1903. Edison also became involved in mass-producing phonographs and records at the turn of the century. What had once been a novelty was now a household item and it became very lucrative for Edison. Fascinated by the discovery of X-rays by Dutch scientist William Rontgen, Edison produced the first commercially-produced fluoroscope, which allowed real-time visualization inside the human body. After losing one of his workers to radiation poisoning, however, Edison never worked with X-rays again. Later Years Always enthusiastic about new ideas, Edison was thrilled to hear about Henry Fords new gas-powered automobile. Edison himself attempted to develop a car battery that could be recharged with electricity, but was never successful. He and Ford became friends for life, and went on yearly camping trips with other prominent men of the time. From 1915 until the end of World War I, Edison served on the Naval Consulting Board a group of scientists and inventors whose goal it was to help the U.S. prepare for war. Edisons most important contribution to the U.S. Navy was his suggestion that a research laboratory be built. Eventually, the facility was built and led to important technical advances that benefited the Navy during World War II. Edison continued to work on several projects and experiments for the remainder of his life. In 1928, he was awarded the Congressional Gold Medal, presented to him at the Edison Laboratory. Thomas Edison died at his home in West Orange, New Jersey on October 18, 1931 at the age of 84. On the day of his funeral, President Herbert Hoover asked Americans to dim the lights in their homes as a way of paying tribute to the man who had given them electricity.

How September 11, 2001 has Affected the Airline Essay

How September 11, 2001 has Affected the Airline - Essay Example This series of events was perhaps one of the most unforgettable in all of the United States' history, and certainly one of the most devastating. In order to come to a clearer and more knowledgeable viewpoint on this subject matter, the following questions must be addressed: By thoroughly discussing these questions, as well as relevant and concise related topics, we can come to a more understanding and intellectual viewpoint on this subject of interest. The aim of this paper is to discuss all of these elements, while especially making it understood how the airline economy has been affected by this event; from people being scared to fly, to airlines cutting routes, to the leading of some airlines actually going out of business. This is what will be dissertated in the following. The hijackers who carried out the terrorist attacks of September 11th were connected to al-Qaeda, which is an Islamic terrorist group led by Osama bin Laden. Initially, Bin Laden had denied responsibility for the attacks, but eventually he claimed direct responsibility for orchestrating the attacks. (CBC News, 2004). ... As an end result, there were 2,986 fatalities. How has September 11th Affected the Airline Economy The terrorist attacks of September 11th resulted in short-term and long-term disruption of economic activity in many ways. This disruption was especially severe in regards to the United States' airlines. The United States' airline industry was already in a weak financial position before the attacks and were "with rising debt ratios and falling returns on investment." (Looney, 2002: 1(6)). Even to the present day airline passenger traffic has apparently remained below normal, "100,000 layoffs have been announced and employment in October and November fell by 81,000 (almost 8 percent)." (Looney, 2002: 1(6)). In the most simplistic terms, the United States' airline sector has lost around 20 percent of its overall relative value since September 11th. The attacks had a significant economic impact on the United States and world markets. Many of the major local airline carriers have permanently cancelled certain destinations, and reduced the number of flights operated. Even hotels in local es such as Egypt, Jordan, Tunisia, Morocco and Dubai reported a significant drop in occupancy rates. Tourism in New York City plummeted after the attacks of 9/11, causing massive losses in a sector which employed 280,000 people and generated $25 billion per year. "In the week following the attack, hotel occupancy fell below 40 percent, and 3,000 employees were laid off." ("Wikipedia", 2006). The New York City projected budget deficit for the 2003 fiscal year which begins July 2002 ballooned from $2-$2.5 billion to approximately $4 billion, "though most direct expenses related to the rescue and recovery effort are to be covered by the

Enigma and its use of different style Essay Example | Topics and Well Written Essays - 1750 words

Enigma and its use of different style - Essay Example Music is â€Å"the art of arranging sounds in time so as to produce a continuous, unified, and evocative composition, as through melody, harmony, rhythm, and timbre.† (Music para 1).The magic brought about by this union of notes is recognized worldwide without a second thought. The cultural traits prevailing in many parts of the world have considerable persuasion from the part of music existing in that community. Music is something that can create magic in the real life in nature. The histories of its success are dated back to ancient times of out of records. The world of existence has bowed in front of the spirit of music from the start date of humans on earth. There are different sectors in the music field as well including the eastern and western; within those there are sub categories as well. In the field of music, we can find a number of troops. The contemporary world has all facilities due to the rapid development in entire sectors of science and technology. But, unavailability of a moral quality underneath is seen worldwide. Music has the real power, often considered as divine, to conquer the hearts and minds of people. The messages through music are given much importance due to this fact itself. Enigma is an identified group of musicians started successfully during the year1990 with the leadership of three people, namely Michael Cretu, David Fairstein and Frank Peterson. It was Michael Cretu who acted in two roles of composer and producer which became a real support to the project along with his beloved wife Sandra who was a very good singer identified for sweet voice. The initial works were based on studio at Spain where Cretu and his crew successfully launched many of their initial album songs. Actual start of the musical project cannot be gummed to the year 1990 as one of the founders Cretu had his homework started from 1970s. The initiative of the project Enigma was introduced only by

Research design in psychology week 4 Essay Example | Topics and Well Written Essays - 1250 words

Research design in psychology week 4 - Essay Example To narrow down my area of interest into a specific branch of criminology I have picked the topic of juvenile crime and delinquency which analyses the acts committed against the law by underage individuals. Qualitative research encompasses the study of a concept or phenomena that needs to be understood because little research has been done on it (Creswell, 2009). Theories aid this research simply because they enable a researcher to form a null hypothesis, which is either proved or disproved by the research carried out. Look at the example of the study conduced by Brian A. Jacob and Lars Lefgren (2003) that gathered through questionnaires and interviews data from various schools and 29 jurisdictions across the country to conclude that the level of property crime committed by juveniles decreases by 14 percent on days when school was in session, but the level of violent crime increases by 28 percent on days when it is not. Building on this study I would analyze the concept of crime based on the general theory of crime that revolves on individual self control. According to Akers and Sellers, 2004, the self control theory marks the difference between an individuals (regardless of age) tendency to either commit a crime or refrain from it. Therefore the connection between ‘criminality’, which is to offend, and ‘crime,’ that refers to actual law being broken, is that of available opportunities (Gottfredson and Hirschi, 1990). Since low self control develops early in an individual’s life and results in an increased possibility of crime to base this theory on a research that through direct observation and the use of questionnaires targets samples of school going children will be a practical undertaking. This is because its application will lead to findings that can help develop practices which will help improve self control and hence avoid the possibility of them taking part in future criminal activities. Similarly for a quantitative resea rch on criminology the aim is to base the investigation on methods such as inductive statistics, evidence-based comparisons, ratios, demographics, meta-analysis, computer-based models etc (Gail Cohen). In quantitative research, Creswell point out (2009, p. 49) researchers often test theories as an explanation for answers to their questions . For example Craig S. Schwalb (2007) conducted a quantitative longitudinal meta analysis judging the probability of repeated offences by juvenile offenders and found that there was a positive correlation between individuals who indulged in substance abuse, family problems and peer delinquency. Correlation is a popular technique in psychology, including personality (Dr. C. George Boeree). The personality theories take into consideration biology (neurology), evolution and genetics, sensation and perception, motivation and emotion, learning and memory, developmental psychology etc. Keeping in mind this theory the aspect of the probability of repeat offences can be facilitated by developing personality tests to measure the personality traits of juvenile criminals. For example by the use of say an IQ test we can measure the average intelligence of juvenile delinquents and identify key personality traits and then correlate these with frequency or intensity of criminal activities. This will induce a level of objectivity in our research as we would know exactly what personality

Community Oriented and Problem Oriented Policing Term Paper

Community Oriented and Problem Oriented Policing - Term Paper Example The police department must relate well with the community in order for COP to work. COP involves a firm commitment to necessities and values of the citizen input (1). Problem Oriented Policing (POP) is a policing approach where discrete police business pieces are subjected to microscopic examination hoping that what has been freshly learnt concerning each problem will result in the discovery of more effective strategies for dealing with them. POP values new responses, which are naturally preventive, that are independent of the criminal justice system. It also values the engagement of other public agencies, the private sector and community when their engagement has significant potentials of reducing the problem. Its commitment is related to the implementation of new strategies, full evaluation of its effectiveness, and then reporting the results to other police agencies, in a way that is beneficial to them. As well as help in building of a knowledge body that further supports police p rofessionalization (2). COP has three key components: community partnership, organizational transformation and problem solving. Comparisons between Community Policing and Problem Oriented Policies Historically, COP and POP were considered to be similar. In as much as they overlap in practice and philosophy, they also differ in the way they are performed in problem solving. First, the primary emphasis of community oriented policing is community engagement in the process of policing while in POP, solving problems within the police mandate. Community and police always collaborate in COP, while in POP collaboration is determined based on the prevailing situation; problem by problem. In problem analysis, POP gives first priority to thorough analysis which is only encouraged which is less significant to community collaboration in COP. Enforcement of criminal law is also preferred in POP, while COP prefers responses that collaborate with the community. However, unlike my supervisor, I beli eve that the role of police and community organization and mobilization is only advocated when the problem being addressed is warranted in POP while COP strongly emphasizes the police role. Adoption of the Community Oriented Policing In the late 1960s, there was increased tension between police and communities, especially the communities that were minority. Studies were conducted to determine the problem and it was found that a large number of minority African Americans negatively perceived the police. 3 say that the Michigan movement of 1960 wanted the relationship between police and people much closer. Louis Radelet brought a closer attention to COP so as to solve the problem (4). In 1996, he founded the National Institute on Police and Community Relations, where leaders discussed common problems between themselves. Increasing crime rate and ineffective conventional police methods also triggered the adoption of COP (5). Concerns about riots, racial conflicts, demonstration of civi l rights and political protests confronted the police (5). There was need to research on how such problems could be peacefully solved. There was also increased fear that overwhelmed the public, making them avoid shopping centers, parks, neighborhoods, and public transport (3). According to the research findings and recommendations, it was found that such problems cou

Jazz-duke ellington Essay Example | Topics and Well Written Essays - 1250 words

Jazz-duke ellington - Essay Example Today’s American music though technically complex, has directness and simplicity of expression largely present in that of Ellington as they tend to perform in different styles. People are brought to their first great achievements through very few minutes’ performance and they later write music for all kinds of settings for instance; the comedy stage, the ballroom, the movie house, the nightclub, the concert hall, and the theater. His blues writing were due to new conceptions of form, harmony, and piece of song and he grew to become the leader of the romantic ballad creating much work that faceted the enormous soloists in his jazz group (Crease 100). This has greatly been portrayed in today’s performers in that they write their music basing on the current happenings and rumors quickly spreading throughout the world. Some of the musicians’ sense of musical drama make them stand out. Their blend of rhythms, subtle sonic movements, and melodies give audiences a new experience—complex yet accessible that makes their heart swing in joy. Most of the musicians perform in restaurants and clubs. Duke Ellington was an American jazz player and his full names were,† Edward Kennedy Ellington, and he bore the stage name, â€Å"Duke†. ... He was one of the jazz composers as he was one of the most prolific composers during the early twentieth century as far as both variety of forms and number of compositions were concerned. Duke Ellington has been credited for being the most significant composer of jazz in history. He also receives credit for being a bandleader who strongly held his large group together for close to fifty years. He had two aspects of his career, which were closely related. He used his band as a laboratory for music for the most ne compositions as well as shaped his writing skills particularly to showcase the abilities of his band members, most of whom remained by his side for a long period. In addition to composing jazz, he also wrote stage musicals and film scores. Most of his instrumental works were later adapted into standard songs (Ford 90). Irrespective of the fact that he toured a lot, he recorded extensively, a factor that resulted to his tremendous body of work that was assessed for a reasonabl y long time after his death. The many celebrations he received in 1999 evidences that he continued been regarded as a strong jazz composer. He was talented so much to overcome oddity. He was the primary writer of his band, allowing his players room to solo in his compositions. This resulted to a creation of a body of work that would have allowed jazz to enter the institutional and academic realms, which was its direction during the end of the 20th century. It is, therefore, arguable that he predicted the future of jazz and would have laid a claim as one of the most significant practitioners of jazz. He had impact of popular music of the twentieth century. He travelled across the world both as a bandleader and piano player

Community Oriented and Problem Oriented Policing Term Paper

Community Oriented and Problem Oriented Policing - Term Paper Example The police department must relate well with the community in order for COP to work. COP involves a firm commitment to necessities and values of the citizen input (1). Problem Oriented Policing (POP) is a policing approach where discrete police business pieces are subjected to microscopic examination hoping that what has been freshly learnt concerning each problem will result in the discovery of more effective strategies for dealing with them. POP values new responses, which are naturally preventive, that are independent of the criminal justice system. It also values the engagement of other public agencies, the private sector and community when their engagement has significant potentials of reducing the problem. Its commitment is related to the implementation of new strategies, full evaluation of its effectiveness, and then reporting the results to other police agencies, in a way that is beneficial to them. As well as help in building of a knowledge body that further supports police p rofessionalization (2). COP has three key components: community partnership, organizational transformation and problem solving. Comparisons between Community Policing and Problem Oriented Policies Historically, COP and POP were considered to be similar. In as much as they overlap in practice and philosophy, they also differ in the way they are performed in problem solving. First, the primary emphasis of community oriented policing is community engagement in the process of policing while in POP, solving problems within the police mandate. Community and police always collaborate in COP, while in POP collaboration is determined based on the prevailing situation; problem by problem. In problem analysis, POP gives first priority to thorough analysis which is only encouraged which is less significant to community collaboration in COP. Enforcement of criminal law is also preferred in POP, while COP prefers responses that collaborate with the community. However, unlike my supervisor, I beli eve that the role of police and community organization and mobilization is only advocated when the problem being addressed is warranted in POP while COP strongly emphasizes the police role. Adoption of the Community Oriented Policing In the late 1960s, there was increased tension between police and communities, especially the communities that were minority. Studies were conducted to determine the problem and it was found that a large number of minority African Americans negatively perceived the police. 3 say that the Michigan movement of 1960 wanted the relationship between police and people much closer. Louis Radelet brought a closer attention to COP so as to solve the problem (4). In 1996, he founded the National Institute on Police and Community Relations, where leaders discussed common problems between themselves. Increasing crime rate and ineffective conventional police methods also triggered the adoption of COP (5). Concerns about riots, racial conflicts, demonstration of civi l rights and political protests confronted the police (5). There was need to research on how such problems could be peacefully solved. There was also increased fear that overwhelmed the public, making them avoid shopping centers, parks, neighborhoods, and public transport (3). According to the research findings and recommendations, it was found that such problems cou

Voices of Youth Violence Essay Example | Topics and Well Written Essays - 750 words

Voices of Youth Violence - Essay Example The youth are a very vulnerable group in the society and should always be handled with care. Not that they are delicate but they are an easy target when it comes to danger. The rules of engagement for a changed society that is ready to adopt t new way of doings things should be founded on honesty and respect as suggested by therapist Pipher. Understanding the rules of engagement, such as tone in arguments of the youth, would be much easier to solve their issues and come up with a more organized society when it comes to decision making processes. The youth deserve respect, and need to be heard when airing their voices about violence or for how long shall they cry go unanswered? Their decision making process is compromised and any attack which will be launched on them despite of type will for sure compromise their activities. The Dalai Lama posits that â€Å"The purpose of life is to be happy and to make others happy. From a keen perspective, these words and more so Harvey’s statement from his book do carry a natural and much more attention to the platitudes of politicians that motivates one to realize that such cases which lead to the death of young people in the society are generated and instigated by a certain group of people which in one way or the other, leave an indelible mark on people’s psyche.

External World Skepticism Essay Example for Free

External World Skepticism Essay ‘’Locke and Descartes have very different ideas about how to defeat external world skepticism.’’ Whose views are more valid about the realiability of sense perception for understanding the external world? The knowledge, the idea of the existence of external world and the way it is perceived by human being has been controvesy issue for centruies. Descartes and Locke also two very important name who proposed some viewpoint, even it can be said some theories, on the issue. The existence of external world and external bodies are true without us? Or do they exist as long as we perceive them? The idea of existence of external bodies, the knowledge of them can be attained through the way they reach us in any form. The most common and the easiest, as it will be discussed later as the only, way is the senses through them we perceive the material objects and arrive at the information they exist or not. Every existential material being has some spesific physical qualities that appeal to our senses, and through this way we experience them. It is an obvious fact that something that does not exist can do nothing to us or can show no quality to be noticed by us. Famous philospher Descartes also, basically based on this perspective, put forward that what we are perceiving through our senses are the external bodies that caused the ideas in us. As the ideas of external bodies caused in us by their perception through our senses, they exists outside independent of us. This means that whether or not we perceive any material being, it keeps to process of existence. Only, the idea of it, in us, begins with our noticing, perceiving and putting in a place in our mind. To be more clear, the part of it, its existence to us is this: our getting the idea of it. And getting an idea of an objects is provided through experiencing it by our senses independent of our will and desire. When we notice an object it has been realized that it reached us with one or more physical qualifications of it; thus we perceived it through our sense organs and have an idea about its existence. So, tt the very moment we perceive an object, its existence accepted by us in my opi nion. However, Descartes claims that sensory ideas must be produced by some substances other than us as we have a passive faculty of sensory perception and only active faculties can use them. It is worth to noting that it is totally wrong as it is possible our having an idea that produced without us. The ideas are produced, no matter what they are about, in our mind. And, ideas of external things comes into being in our minds just because we can notice them in a way. After their idea, their knowledge is reached with the way their qualities are perceived by senses. On the other hand, Locke makes his theory depend on a more assured ground. The Knowledge of the Existence of any other thing we can have only by Sensations. The only way to know any external thing is to experience it through our sensory organs. Because their realization in our minds or their existence in us is created by the testimony of our sensory organs. It can be said that our understanding of the external things pass through our reliability on our sensations. However, it also is worth to note that whenever we perceive something through our sensory organs, a certain quality of them affects us in a specific way. After their perception realizes in our mind, we makes reasons about them and understand that there are material objects that exists outside, independently. So mean, there are external material things that exists without and independent of us. Furthermore, the knowledge of them can be gained only through sensations and perceptions. First of all, when we face with an object, we perceive it through our sense organs. This perception is moved on to our brain, and with its interpretation of the object, an idea of it takes place in us. For instance, my perception of a book, my knowing of a book is provided me with the certain qualities of it. Its shape and color could be an example for this. It has a shape and a color and i can see it with my eyes, so the idea of the book reach me through the testimony of my eyes. In this example the color and the shape of the book helps me to define it in my mind with some specific qualities. Again, let’s consider a flower which has a good odor and pink color. Using our sensory organs we can ascribe the flower color and odor qualities. In a more detailed way, thanks to its odor i know that there is a thing independent of me which has a color and an odor. It already has been there with its color and odor but we were not aware of it before perceive it. Otherwise, because our sensory organs do not have the capability of producing some senses without getting any stimulus from outside, it would be a fallacy to believe that we create the ideas of external objects in our own mind without their existence, even though in some situations stimulus may leads us to have wrong ideas about the reality. Additionally, it is also another possible situation that we may have the idea of an object, without getting any cause from it at the very that moment depending on past experiences. As an illustration, let’s consider a nomad traveler who passing through a desert. The weather is so hot, everywhere is yellow and the tiredness of walking very long time increases the desire to have some water but he does not have. In this while, within this deprivation he sees a puddle. But as far as he gets close to it, the puddle becomes distant, and the nomad realizes that it is not a real, existed puddle but just a mirage. His eyes tricke him and he sees an object which, in fact, does not exist there at that moment. With the effect of other stimulants like hot weather, yellow color etc. the thirst increases to the extend that it gives rise him to see an unexisted thing as it exists there. The idea of a puddle comes into being in the mind of the nomad at the result of the causes come from the ou tside existed things, but it drags him to be under the illusion of an unexisted thing at that moment. To be more clear, it is not the situation that the nomad sees a never existed thing as existed at that moment; on the contrary, he sees an image of an existed thing which existed in fact on this world, but unexisted there and for that moment. The appearance of a puddle is a consequence of the perception of hot and the vast desert. Perceptions of their being truly creates a false idea of another object. So to speak, her brain plays a game with the nomad and brins up the idea of a previously perceived object. The nomad has the notion of puddle. He has the idea about how a puddle looks like. And at that moment with the wrong association of ideas, he had wrong idea about the puddle’s to be there at that moment. Nonetheless, it does not change the reality that there is a puddle thing outside him and the perception of it realized before, the idea of it comes into being in the mind of the nomad, thus he can recall it among from all the ideas he has thanks to previous perceptions. The perception of the puddle came to existence in a moment his previous life. Consequently, our sensory organs may lead us to have wrong perception in a moment of our life, but it cannot be deniable that this wrong perception also comes from a true perception of the object in another moment, so it exists for another moment even though it does not exist for that moment. Locke has a claim related to this: ‘’ As when our Senses employ’d about any Object, we do know that it does exist; so by our Memory we may be assured, that therefore Things, that affected our senses, have existed. And thus we have knowledge of the past Existence of several things, whereof our senses informed us, our memories still retain the ideas; and of this we are past all doubt, so long as we remember well.’’ We believe the existence of some objects as we have past experiences with them, even though at the moment we think about them we do not have any physical relation with them. Moreover, as another point of view, if it would be thought for things that cann ot be sensed by our sensory organs but material, it can easily be said that it is impossible that there such a being exists, as the material objects are the ones that have some physical qualities that affect us through sensory organs of us. When it comes to abstract things or their ideas in us, the situation is totally different and we cannot be so sure about their existence and we cannot have a definite, true knowledge of them. They are not physical obejcets nor are qualified with the features that can be comprehended through perception. As i agree with him to some extent but do not completely, Locke thinks that the idea of spirits does not make us know that any such thing do exist without us, but Eternal God. And according to him we must believe existence of some spiritual things, even though we cannot perceive and discover them in any way, as God created them and we informed about them with revelation or for other reasons. The spirits or abstracts that we have idea about them are known by us, as some of us experienced them. We are tend to believe in what majority believes. Although we do not perceive them with our own senses, we may be persuaded to have the idea of their existence. It also is related to our beliefs. If God informs us that they exist even though we do not experience them, we may believe as we faithfully trust and obey Him. However, It is not certain that some spirits are around exists. They may be there for the ones who believe in them, and not for the others who do not believe. These kind of knowledge depends on belief and it would not be logical to say something certain about them. Descartes on the other hand, links the knowledge of non-material things to God. According to him, if God had not give us a way to recognize such ‘higher forms’, we has been strongly inclined to believe that bodies produce them. And so if the ideas were transmitted from a source other than corporeal things, God would be a deceiver; and he is not; so bodies exists. This claim again would be true if one believe in God without any doubt, but s/he may not. So it shoul have more logical explanation that do have a common validity for everyone. As i mentioned above, since the ideas of abstracts cannot be thought independent of belief, their existence might be related to the believing them directly. As an example, think about Deism; those who believe in it consider God as the only holly one. They believe in God, but they rejects the religions, reveletion and all the other things which are mentioned in religions as things created by God. So in short, the existence of things other than the material things cannot be known clearly and certainly as they might be accepted by the ones who believe and might not be accepted by the others who rejects. Last but not least, it can be said that having knowledge about any issue begins with knowing and knowing with understanding. To understand something, it is a must that its being left an impact on us in such a way that we perceive it through sensations. Addition to this, it is a fact that an impact comes with a feature that belongs to an object and helps us to perceive the object, thus we comprehend its existence and have the knowledge of it. [ 1 ]. Descartes, Meditations 6 , p 43 in textbook. [ 2 ]. Descartes, Meditations 6 , p 45 in the textbook [ 3 ]. Knowledge of the Existence of other Things p. 630 (in textbook) [ 4 ]. Knowledge of the Existence of other Things (p 636, p 134 in textbook) [ 5 ]. Knowledge of the Existence of other Things (p 637, p 134 in textbook) [ 6 ]. Descartes, Meditations 6, p 45 in textbook.

Production Strategies Adopted by Toyota

Production Strategies Adopted by Toyota Constantly since the company was founded in 1937, The TOYOTA MOTOR CORPORATION and their supplementary (TOYOTA), have incessantly strived to contribute to the sustainable expansion of society and the earth through the developed and provision of high-quality and innovative products and services. Through these continuous efforts, they have established a corporate philosophy that has been passed down from creation to generation throughout the company and which has come to be known as the Guiding Principles at Toyota (originally issued in 1992, revised in 1997; the Guiding Principles. they have also put TOYOTAs standards and methods in written form, in the Toyota Way (issued in 2001). Such values and methods must be shared globally among us to realize the Guiding Principles and they are seeking to pass these on to future generations. Through these efforts and by Passing down business viewpoint and values and methods, they are steadfastly striving to understand the creation of a prosperou s society by making things. TOYOTA has long-demonstrated its dedication to contributing to sustainable development. As their business operations have become increasingly global, they need to reconfirm their corporate philosophy and have issued an explanatory paper in January 2005 unconstrained Contribution towards Sustainable Development. This paper interprets the Guiding Principles from the stand point of how TOYOTA can work toward sustainable development in its interactions with its stakeholders. They believe that by implementing the Guiding Principles in maneuver, TOYOTA will successfully fulfill its expected contribution towards sustainable development. Therefore, as stated in the Guiding Principles and descriptive paper, we must meet the terms with local, national and worldwide laws and system, counting the strength thereof, and act with humbleness, honesty and truthfulness. compare to when the Code of Conduct for Toyota Employees was first issued in 1998, TOYOTAs existence in civilization has to a great e xtent augmented and also new laws and policy have been recognized, such as for the defense of individual data. With this surroundings in intellect, we have revised the existing code of conduct and shaped the Toyota Code of Conduct in order to communicate the elementary approach necessary to motivate sustained confidence in TOYOTA, to respect and comply with the laws, and to maintain our honesty and integrity. I would mainly like to ask each one of you, as a person working for TOYOTA, to be aware that you are a necessary donor to the success of TOYOTA. In this period of global opposition, borderless trade, and diversification, TOYOTA wishes to conduct business in an open and flaxen means. TOYOTA aims to become the most appreciated, esteemed and trusted company in the world by its customers and society. Accomplishing this goal requires that each one of us is aware of TOYOTAs respected reputation and standing in the community, the gratefulness their owe to customers and society, and th e necessary respect of laws and regulations. Therefore, they must each act in a unwavering, sure-footed, and thorough way, and in agreement with common sense and good judgment. I imagine and ask you to carefully read this Toyota Code of Conduct and to implement the spirit within March.. After the Second World battle, the allocation of World economic authority was wholly rearranged. Prior to the battle, Europe and the USA lined the world marketplace. The administration of Western companies was based on the Scientific Management by Frederick Winslow. This intellectual basis characterizes the begin of industrialization, lead to mass production and to fabulous output increases. Yet subsequent to the war, new company appeared on the playground, whose work was based on a viewpoint, on methods and rules unknown before. At the same time as Western managers bowed to short-term thoughts to satisfy shareholders and to everlasting reform, the new actors intense on frequent development in the quality of products, consistency of processes and qualification of employees. Toyota is one of these new companies, which regardless of the ferocious opposition due to overload production capacity in the automobile industry of around 25 % outperforms Western opposition in every aspect, in t echnological innovation, in customer satisfaction, in continuous growth and in profit. In 2004 Toyota passed Ford to become the second major automobile manufacturer. prior to long, Toyota will overtake General Motors flattering the largest car company in the world most likely having no less than 15% of the world marketplace. Toyota will achieve continuous success in the automobile industry in the light of their innovations. FOUNDER OF TOYOTA In a nutshell the companys objective is to have: Action Commitment Teamwork for becoming #1 in the world Explanation of the Project The core concept of the project is to understand the benefits of controlling the waste material, the strategy introduced by Toyota which is Toyota production system and the benefits of TPS. How much this crucial innovation helped in achieving customer satisfaction around the world? TPS explain how it became the leading automobile manufacturers by following its strategy. Thus this research project covers all the aspects of TPS and provides the best outcome. CHAPTER Literature review The Toyota Way Author: Jeffery K. Liker The Toyota concept: In the 1980s, Toyota started making its mark, on the world highway, as a sturdy car that lasted long and required less of maintenance than American cars. Today, the Company is the worlds most profitable car manufacturer, consistently producing high-quality cars using fewer man-hours and less on hand inventories. To this day, Toyota continues to raise the bar in manufacturing, production development and process excellence. TPS and Lean Production: The Toyota Way explains the management principle and business philosophy behind Toyotas success. It narrates Toyotas approach to Lean Production (known as the Toyota Production System TPS, which it invented in the 1940s and 50s) and the 14 principles that drive Toyota towards quality and excellence. The book also explains how one can adopt the same principles to improve ones business processes, while cutting down on operations and production costs. Toyota invented Lean Production in the 1940s and 50s. The Company focused on eliminating wasted time and material from every step of the production process (from raw materials to finished goods). The result was a fast and flexible process that gives the customers what they want, when they want it, of the highest quality and at most affordable cost. Toyota improved production by eliminating wasted time and resources, building quality into workplace systems, finding low-cost and yet reliable alternatives to expensive new technology, perfecting business processes and building a learning culture for continuous improvement. How Toyota Became the Worlds Best Manufacturer: After World War II. While Ford and GM used mass production and economies of scale, Toyota faced very different business conditions. Toyotas market was very small but it had to produce a variety of vehicles on the same assembly line to satisfy customers. The solution: making the operations flexible. This resulted in the birth of TPS. TPS borrowed some of its ideas from the United States. The core idea of the Just in Time (JIT) system came from the concept of the pull-system, which was inspired by the American supermarkets. In the pull system, individual items are replenished as each item begins to run low on the shelf. Applied to Toyota, it means that the first step in the process is not completed until the second step uses the materials or supplies from Step 1. At Toyota, every step of the manufacturing process uses Kanban to signal to the previous step when its part needs to be replenished. The Company was also inspired by W. Edwards Deming, who, aside from broadly defining customers to include internal and external clients, also encouraged Toyota to adopt a systematic approach to problem solving, which became a cornerstone for continuous improvement (known as Kaizen). Eliminating Waste: The purpose of TPS is to minimize time spent on non-value adding activities by positioning the materials and tools as close as possible to the point of assembly. The major types of non-value adding waste in business or production process are overproduction, waiting or time on hand, unnecessary transport or conveyance, over processing or incorrect processing, excess inventory, unnecessary movement, defects and unused employee creativity. One of the keys to success of Toyota is that it lives by the philosophy of self-reliance and a let us do it ourselves attitude. This can be best illustrated when it ventured into the luxury car industry. It did not buy a company that already made luxury cars. Rather, it created its own luxury division the Lexus from scratch, in order to learn and understand the essence of a luxury car. CHAPTER Aims Of The Study 1. Aim of the study: Toyota strategies in controlling the wastage of Material Toyota Production System (TPS) Primary, of course, it trained the recent car manufacturing how to make cars appropriately. Only some had heard of the Toyota Production System (TPS) until three academics in the car industry study planned run by (MIT). It described the philosophy and practices at the back the just-in-time mechanized system urbanized at Toyota by Taiichi Ohno. He in revolve had haggard motivation from W. Edwards Deming, an powerful statistician and quality-control specialist who had played a big part in mounting the rapid-manufacturing processes used internationally during the Second World battle. At the heart of TPS is removal of waste and absolute attentiveness on reliable high quality by a process of nonstop enhancement. The memorable just-in time aspect of bringing parts jointly just as they are required on the procession is only the clearest materialization of the persistent drive to remove sludge waste) from the industrialized process. ILLUSTRATION OF DIAGRAME: Toyota production system TPS is the combination is the combination of just in time inventory (JIT) and Jidoka In the above diagram exemplify the continuous flow work because the supplier are available to provide the inventory and without any shortage work is complete on time and all works starts same time and end up at same time. On the contrary the Jidoka systems of inventory stops and notify the abnormalities, work is done in separate settings manual work and automatic work finished separately without depending each other. Justification of Aim: Just-In-Time (Jit) Just in time production system eliminate the wastage of inventory because there is no warehouses cost would incur whenever the inventories are required the suppliers fulfill the demand and in the case of Toyota develop strong line with the supplier, if any supplier not able to provide the inventory on time the other supplier provides immediately Through just in time inventory system the product not suffers due to the shortage of material and availability issue completely resolved. Just in time inventory (JIT) system is one of the tremendous innovations of Japanese automobile industry initially introduced by Toyota and now implemented in all automobile manufacturing concerns. Toyota production system TPS is now working efficiently by adopting the just in time inventory system and it overcome the issue of overproduction and assist in making instant decisions. 2. Aim Of The Study: Efficiency Effectiveness of Production Process. A wide number of principles and practices can be employed to achieve the efficiency and effectiveness of production process. As management once noted, people instinctively know to eliminate waste once it is identified as such, so the task of reducing waste often centers first around identifying unnecessary uses of human, capital, or physical resources. After waste is targeted, new processes or practices can be devised to deal with it. Justification of Aim Process Enhancement One of the crucial aspects of controlling the wastage and enhancing the production efficiency through this amazing system introduced by Toyota which is Toyota production system TPS, this process saves time and cost and increase the ratio of profit. Earlier the production is languish in the warehouses and operating cycle duration increasing and all the cost incur due to the longer operating cycle time. another problem that worker spent their time and efforts on arranging the material which is directly related to the production of the product and all the system depend to each other and push strategy being used. However Toyota eliminates the traditional process and come up with the latest innovation which is TPS. Worth Added Toyota production system TPS, one of the vital technique launching by Japanese manufacturing concern which differentiate the action and put the added worth in the product and these additional features that makes product prominent not incur any cost which is base on the idea which comes in mind . the main focus of any manufacturing concern is to minimize the cost and to maximize the level of profit but its just like a word but Toyota converts these words into reality by providing value added services in the form of Toyota production system, extra cost cuts, inspecting cost, warehouses cost, outsourcing cost, opportunity cost and time delays issue completely resolved and by incurring the lower cost achieve the best quality which fulfill the market demand. Excellence By Design Another aspect of capturing the market Japanese manufacturing concern is a striking concentration to the design of the product that will attract to the customer through its Toyota production system and develops incomparable products in the market that makes difference to all other automobile manufacturing concern and provide 100% satisfaction to the customer which is the true evidence of Toyota success in the form of large market share of Toyota in all over the world. Toyota production system improves the production process and brings the positive results that helps to resolve current problem which Toyota is facing and for planning the safest future strategies and for best outcome. Order-Based Production Order base production system is one of the crucial strategy adopted by Toyota the concept behind the order base production system is to eliminate the cost of overproduction and also the cost of warehouses in which the product are standstill for selling. The order base system makes the order on the behalf of market need and demand rather than production capacity this process saves the maintenance cost of machinery eliminate the extra expenses some of which are directly or indirectly related to the manufacturing of the product and also one imperative aspect is to save a lot of time and order base production process provide brand new product to the customer and this process also a best tool to monitor the inflation cost which depends upon the whole economy scenario. Order base production system assist in setting the prices and eliminating the wastage of materiel. CHAPTER METHODOLOGY Qualitative Quantitative sources of data. Primary Source Of data Data collection is the step which needs much more concentration of the researcher because if this step is good enough then the research will be effective and efficient. I have used the source Interview and general observations as my instruments for primary data collection. We shall also refer to books, magazines and internet to make our research more comprehensive. Additionally a quantitative analysis also done through generating hypothesis and implementing a Z-test method. b) Interviews I have conducted interviews from the other managers and HR manager to acquire the accurate information. I have conducted structured interviews for collecting information. SECONDARY SOURCES OF DATA The already existing data has about the banking sector had been collected from the following secondary sources: Web site of the company I collected the information about the history, mission, and vision statements from the website of the company. I used internet to collect more information that comes in secondary source of data. Following are the other sources that also helped me to better understand the procedures and methods being used in Toyota automobile manufacturing concern. Books Case Studies RESEARCH DESIGN Research design is a step by step process. It provides the basis for testimony. The need of the research itself determines the methodology and the design of the research. PURPOSE OF THE STUDY: The purpose of this research report is to explore the Production strategies adopted by Toyota to minimize wastage of material. A lot of research work has been done on the production process of Toyota, but a little research work is done on Production strategies adopted by Toyota to minimize wastage of material, so this shows that this is an exploratory research work. TYPES OF INVESTIGATION: Our type of investigation is correlation because we find the important variables or factors that contribute their part in providing an edge to Toyota production system TPS EXTENT OF RESEARCHER INTERFERENCE To conduct this research our interference in the environment was minimal. .STUDY SETTING: The study setting in our research is non contrived (natural) because we have not created any artificial environment for our research. This reason for keeping non contrived study setting is because we took a number of interviews, and research is being conducted in the natural environment of the Toyota. UNIT OF ANALYSIS: In our research unit of analysis is group because in this research, we conduct interview to the Hr. Managers and employees and from some loyal people of Toyota. We collect the data from this specific group who use Toyota. TIME HORIZON: Cross sectional studies are those in which the data are collected just once over a period of days, in order to answer a research questions. Same is the case with our research because we collected the data in one shot and not again. Ethical Consideration TOYOTA will fulfill with related laws and business procedures, interior business policies and rules. Toyota always focus to the social norms and values that makes history and heritage of Toyota and strictly govern all the business policies and take timely action to the any violence of the rule. Toyota not compromise to the quality and commitment which are its core principles. Toyota adopt the strategy to make the customer forever not for once and for that Toyota never motivate to an illegal way but it offers the tremendous services that catches the heart of customers. The Toyota Company strictly banned to making any unethical advertisement that will defame the market of the Toyota motors in the eye of the customer and also beyond to its code of conduct. Toyota company also not compromise with the safety of its product which it offer in the number of ways and Toyota will also educate people to create awareness of new innovation and for betterment of the customer , employees and for the sake of company ultimate growth and prosperity. CHAPTER 5 Results RESULTS Null Hypothesis In generating hypothesis we assumed that our population is normally distributed. We use Z-Score method to test our hypothesis. By studying the literature review which contains the different researches and studies conducted in different universities, on the basis of these studies we are assuming that 65% of employees said that Toyota Production system TPS is the ultimate solution to controlling waste material. We are also assuming the same percentage for the employee of Toyota Company who said that TPS is the ultimate solution to controlling waste material. So our null hypothesis is: H0: P = 65% or 0.65 Alternate Hypothesis Now our assumed percentage of the employee of Toyota Company who said that TPS is the ultimate solution to controlling waste material could be greater or lesser than 65% and we can show it by alternate hypothesis which is: H1: P à ¢Ã¢â‚¬ °Ã‚   65% or 0.65 Level of Significance We assumed the level of significance ÃŽÂ ± = 0.05 Critical Region Since it is a two tail test so ÃŽÂ ±/2 = 0.025 On the basis of the level of significance the critical region is: -1.96 Computations Analysis of our interviews, which had a random sample size of 120, show that 50% of the employees said that Toyota Production system TPS is the ultimate solution to controlling waste material. Now by using the Approximation formula Z = (x n P0) / à ¢Ã‹â€ Ã… ¡ (n P0 q0) Where X = 60 (50% of 120) n = 120 (sample size) P0 = 0.65 q0 = 0.35 [q0 =1- P0] Z = (60 120 * 0.65) / à ¢Ã‹â€ Ã… ¡ (120 * 0.65 * 0.35) = -3.44 Result: Because Z-Scores value computed by normal approximation does not lie in critical region, we did not find sufficient evidences to accept our Null Hypothesis. We further concluded that less than 65% of employee said Toyota Production system TPS is the ultimate solution to controlling waste material. CHAPTER 6: Discussions CONCLUSION Toyota Company is one of the best automobile manufacturing companies of the globe. This has successfully conquered its market through attractive and reliable cars with continuous innovations. In this case, Toyota has main advantage of its efficient production system which is its unique characteristic. Besides that it uses number of marketing tools to maintain its sustainable growth, which is as under Research and development Toyota focusing on innovation, for that innovation they conduct research and collect information about market, customers etc and they always come up with new ideas, brings new cars With more feature of comforts Customer relationship management (CRM) They consider customer as king, and realize their importance in their business operation So they develop long term relation with them to best identify their characteristic in order to give them extra value and satisfaction Compliance with laws and regulation Toyota is global leader and markets its product in numerous countries, so for that it must need to understand rules regulation of every country to perform its business operations. So it always complies with national and international laws and regulation being socially responsible. Stakeholder relationship Toyota respect its stakeholders, who have some stake or interest in your organization, like customer, investors, suppliers, dealers etc so Toyota focuses on how to make them satisfied for smooth operations of business E-Business operations Toyota also started its e- business in many countries, so its good marketing strategy to facilitate customers and dealers to transact on computer (internet) Promotional activities It is almost impossible for multinational company to run without focusing on promotional activities, so Toyota does it recognizes too and stresses promotional activities. Extra customer value and satisfaction Toyota has the image, that it provides high quality and standard of life. It always contribute its efforts to maintain that image among customers, so it created brand equity and has made their customer brand loyal Participative management Toyota welcome suggestion from every working unit, encourage creativity from every employee of organization. Who shows creativity and innovation brings competitive advantage For Toyota, than it reinforce them by rewarding Recommendations Operations are strictly run by a sustainable business strategy in order to control the wastage of material, which is passed on from one generation to the other and not by short-term decision making or by the attitudes of changing management teams and variable customer tastes. Toyota success comes through continuous efforts and launching incomparable product. Growth comes from the inside out and not through mergers and acquisitions, in other words, growth through continual improvement of products and services and not through continued reform. Toyota always focus to their customer need rather their capacity to produce the product the key point is to control the wastage of material because Toyota adopted the strategy mass customization rather than mass production. Skilled employees are one of the key point of Toyota in achieving their long lasting goals. Toyota employees always work for the sake of the company prosperity. Latest technology is being used like the Toyota production system to eliminate the wastage of material and to compete to the rivals and in order to fulfill the customers desire. Centralized system is being adopted by Toyota all the powers are not in one hand divided into several hands for the interest of employees and staff. Flexible environment the lower cadre easily reaches to the higher cadre and sharing of ideas is the key spot of the success history of Toyota. Remarkable history of Toyota an ultra growth in the automobile industry without any imperfection. Toyota offer flexible working environment, create a culture to stick the setback. New ideas are core area of the success of Toyota. Toyota implements blue ocean strategy in order to make incompetent to their rival. First fuel injected car introduced by Toyota which is his blue ocean strategy and capture the market share of all the automobile manufacturing concerns. Standardised tasks are the foundation for continuous improvement and employee Empowerment. produce leaders who scrupulously comprehend the work, live the values, and educate it to others. Develop exceptional people and teams who follow your companys beliefs. Respect your comprehensive network of associates and suppliers by challenging them and serving them progress. Make decisions slowly by accord, in detail taking into account all options; employ decisions speedily.