Brighton Nightlife Research Paper Example | Topics and Well Written Essays - 500 words

Brighton Nightlife - Research Paper Example Various entertainment spots compete for the large population of revelers. To satisfy this population, various entertainment spots have a variety of brands that keep making them outstanding to their competitors. In addition, the location of the clubs influences the accessibility and the population of revelers who visit the clubs (Winston, 2014). Tru Brighton uses the free cocktail strategy in attracting clients. Tru Brighton is known for entertaining its guests with the famous free cock tail offers on Friday evenings for those revelers who come before midnight. The club also has adequate accommodation for its revelers. In addition, Brighton has ample space that can host up to 1200 guests in the main room alone with other rooms remaining and several balconies. The average cost of drinks at the club is at  £1.00. Tru Brighton is also renowned for its renting of private booths and suites for those who wish to have private and quality time together. The club reaches out to its clients through the social media platform such as Facebook and Twitter as one of its promotional strategies. Brighton is also strategically located next to the Brighton fishing museum that is a major tourist attraction site (Winston, 2014). The honey club reaches its target market by hosting various night themed nights all through the week. The university of Sussex students are known to specifically take up the Thursday evening events. Drinks at the club have an average cost of at  £1.00-1.5 all night. The honey club also has entry fees which keep changing based on the days of the week. The entry from Saturday nights before 11 pm is about at  £8 after which it increases to up to  £12. On the week nights the cost are at  £1-  £3.The clubs offers the perfect scenery with its terraces facing the Brighton beach. Many events are held at this venue due to the kind of scenery it gives of the brig ton beach. The club